Creating the Container to ACT
Our strategy services are built for social and cultural change; they create the framework for building
the digital movements that compel action(s).
Creating the Art + Tools that Push People to ACTion
Utilizing the brand book and activating the Strategic Plan, we then begin to work on the art and the
tools that will emotionally compel people to action.
Building an Audience Ready to ACT
We utilize a set of proven tactics for growing our client's online audiences, which guarantees the power
needed to push for change at key moments.
We curate a high-value online community for our clients based on their needs, issue area, and goals.
This audience might be comprised of bloggers, peers, journalists, activists and thought leaders.
EE has experience managing both substantial and small paid spends; these allow us to test which target
audiences best respond to certain messages, push people to action, and ensure that we're meeting
our client's goals.
We communicate with our client's audience(s) every day via responding to comments, responding to direct
messages, etc. This increases engagement on content and builds trust with the audience.
Utilizing a set of tactics that we've honed on behalf of our clients, we grow our client's audience size
and increase engagement on its posts.
Audience Growth HIGHLIGHTS include:
- Growing 5050’s Facebook audience by 10,000 followers over 2 weeks in November 2018
- Adding 25,000 followers to VPC’s audience (to cross 100K) over a month in December 2018
- Building an audience of 60,000 ideologically aligned Facebook follows for Committee to Investigate
Russia over 4 months in mid-2017
Disseminating the Art that Pushes People to ACT
EE has three categories of partner relationships that we develop on behalf of our clients. In each service
stream, we apply both a set of tactics, and leverage a network we've built over years in the social
justice space. These services are designed to ensure our art and messages are being distributed according
to the goals set in the strategy phase.
Digital Media Partners
Ex: ATTN, mic + Upworthy
EE develops pitches for digital media platform partners, to ensure our client's campaign messages and
calls to action are reaching the masses. Inside these relationships, EE co-produces content, develops
distribution strategies, optimizes paid spend budgets, and provides analytics.
EE creates long-term relationships with influencers; we believe that pushing people for social media support
without integrating their artistic vision is erroneous. For this reason, we work with influencers to
understand what they're excited about, and to build a strong bond between them and our clients.
We work alongside partners to disseminate our client's campaign messages and content via their social media
channels, to ensure widespread distribution.