We architect digital movements that seismically push the arc of history towards justice and equality for all.

Our Manifesto

We are a new kind of laboratory.

The Equality Equation operates as a social justice innovation lab, pooling together the brightest minds in art, media, and activism. Together, we build the most effective, dynamic and innovative digital campaigns and movements, which ultimately create seismic social and cultural change.

Our services include digital strategy, social media management, audience growth, content production and partnership development.

We apply a systematic approach.

The Equation is a methodology that we've calcified through years of experience that guides how we envision, develop, manage, and produce movements that ignite people to action.

The Equation

Our clients include some of the most innovative and dynamic agents for change; we optimize their impact.

We’re currently advocating for an end to mass incarceration with #cut50, continuing the #noDAPL battle on behalf of the Standing Rock Sioux Tribe, and advancing racial justice with We Are Here.

We guarantee impact.

The Equality Equation services are designed to substantially grow our clients’ online presences, directly influence policy change, unite audiences and inform the masses.

Who We Are

We are thinkers, creators, and doers.

The Equality team is comprised of multi-disciplined, critically-acclaimed experts in the respective fields of strategy, design, marketing, and campaign management. Together we're humbly pursuing our part in leaving a positive dent in the universe.